📘 WAMPLI
WhatsApp API — Meta Compliance & Usage Guidelines
Client Compliance Guide
Last Updated: 22 September 2026
1. Introduction
Wampli businesses ko WhatsApp Business Platform/API ke through customer communication, automation, campaigns, integrations aur support workflows manage karne mein help karta hai.
WhatsApp Business Platform use karte waqt Meta/WhatsApp ki current policies, applicable laws aur customer consent requirements follow karna business ki responsibility hai.
⚠️ Important: In guidelines ko follow karne se WhatsApp number, Business Account, template ya messaging capability ke suspension/restriction ki guarantee nahi milti. Final approval, quality assessment aur enforcement Meta ke control mein hota hai.
2. ⭐ MOST IMPORTANT — Customer Opt-In
WhatsApp Business Policy ke according, business ko kisi person ko WhatsApp par contact karne ke liye:
1. Customer ka phone number obtain karna hota hai
AND
2. Customer se permission/opt-in lena hota hai ki woh business se WhatsApp messages receive karna chahta hai.
Opt-in mein clearly indicate karna recommended/required hai ki customer aapke business se WhatsApp par messages receive karega. Business ko applicable law ke according required notices aur permissions bhi obtain karne hote hain.
✅ Better Opt-In Example
☑ I agree to receive WhatsApp messages from ABC Company regarding order updates, customer support and relevant offers.
❌ Avoid
☑ I agree to the Terms & Conditions.
Agar WhatsApp communication ka purpose clearly disclosed nahi hai, to consent flow weak ho sakta hai.
3. Opt-In Kahan Se Le Sakte Hain?
Possible opt-in sources include:
Website form
Checkout page
Lead form
“Chat on WhatsApp” flow
Appointment booking
Customer enquiry
QR code
Customer voluntarily contacting the business
Existing customer communication flow
Other lawful consent mechanisms
Important
Customer ko ye expectation honi chahiye ki usne WhatsApp communication ke liye permission di hai.
Meta specifically businesses ko clear expectations establish karne aur message categories ko appropriately communicate karne ki guidance deta hai.
4. ❌ Purchased / Scraped Number List Use Na Karein
Avoid:
Purchased phone-number databases
Scraped numbers
Random internet numbers
Third-party lists without valid permission
Old databases jahan WhatsApp communication ka consent available nahi hai
Random numbers par promotional campaigns
Simple Rule
Number mil jaana ≠ WhatsApp marketing permission mil jaana.
5. 📩 Business-Initiated Messages
WhatsApp Business Platform par business-initiated conversations start karne ke liye approved Message Template ka use required hota hai. Meta templates ko review, approve, suspend ya reject kar sakta hai.
Examples
Order update
Delivery update
Appointment reminder
Payment reminder
Customer support follow-up
Relevant promotional communication
Message ka actual purpose template ke declared purpose se match hona chahiye.
6. 🕐 24-Hour Customer Service Window
Jab customer WhatsApp par business ko message karta hai, business customer ke latest message ke baad applicable 24-hour customer service window ke andar normal replies bhej sakta hai.
Is window ke bahar business-initiated communication ke liye approved Message Template required hota hai.
Example
Customer ne:
“Hi, mera order kaha hai?”
message kiya.
Business 24-hour service window ke andar:
“Hi Rahul, main aapka order check karta hoon.”
jaisa normal reply de sakta hai.
24-hour window ke bahar proactive message bhejne ke liye applicable approved template use karein.
7. 🤖 Automation & AI Bot
WhatsApp Business Platform par automation use ki ja sakti hai, including customer-service workflows and AI-assisted responses.
Lekin automated communication ke saath clear and direct human escalation path available hona chahiye where required.
Examples:
Human agent transfer
Phone support
Email support
Website support
Support form
Store/branch support
Meta's policy specifically automated responses ke liye aise escalation mechanisms ki requirement/guidance provide karti hai.
8. 📢 Marketing Messages
Marketing message sirf isliye compliant nahi ho jata kyunki customer ne kabhi number share kiya tha.
Marketing ke liye:
Appropriate opt-in hona chahiye
Customer ko expected message category clear honi chahiye
Content relevant hona chahiye
Frequency reasonable honi chahiye
Opt-out requests respect honi chahiye
Better
Hi Rahul, you previously requested updates about our new products. We have a new offer that may be relevant to you.
Avoid
🚨 BUY NOW!!!
90% OFF!!!
BUY NOW!!!
LAST CHANCE!!!
BUY NOW!!!
Aggressive, irrelevant aur repetitive messaging complaints/blocking increase kar sakti hai.
9. 🔕 Opt-Out / Stop Requests
Agar customer communication stop karne ke liye kahe, business ko us request ko respect karna chahiye.
Examples:
STOP
Don't message me.
Unsubscribe me.
Remove my number.
Business ko applicable WhatsApp communication se customer ko stop/remove karna chahiye.
Meta policy explicitly users ke block, stop aur opt-out requests ko respect karne ki requirement rakhti hai.
10. 📊 Message Quality
WhatsApp user feedback important hai.
Negative signals include:
Users blocking your business
Users reporting messages
Excessive unwanted messaging
Irrelevant communication
Repeated messages
Unexpected promotional communication
Meta states that excessive negative feedback can lead to restrictions or removal of access to WhatsApp Business Services.
Therefore:
Relevant + Expected + Useful = Better messaging practice
Unexpected + Repeated + Irrelevant = Higher compliance risk
11. 🚀 New Number / New Business Setup
New WhatsApp number ko immediately uncontrolled high-volume messaging ke liye use karna avoid karein.
Recommended operational approach:
Valid opt-in contacts se start karein.
Relevant communication bhejein.
Customer response/feedback monitor karein.
Unwanted communication immediately stop karein.
Campaigns ko responsibly manage karein.
Policy-compliant templates use karein.
Important: Meta ke messaging limits aur quality systems dynamic ho sakte hain. Wampli kisi specific sending limit ya guaranteed “warm-up” result ki guarantee nahi deta.
12. 🧾 Message Template Compliance
Template create karte waqt:
✅ Do
Actual message purpose clearly define karein
Accurate information use karein
Correct variables use karein
Relevant content rakhein
Template ko actual use-case ke according use karein
❌ Don't
Approved template ko completely different purpose ke liye use karein
Misleading content use karein
Fake claims karein
Customer ko deceive karein
Excessive promotional language use karein
Prohibited content include karein
Meta templates ko approve, reject ya suspend kar sakta hai.
13. 🚫 Prohibited & Restricted Businesses
WhatsApp Business Policy mein multiple prohibited/restricted categories hain.
Examples include certain activities involving:
Illegal products/services
Criminal activity
Fraud/scams
Weapons
Alcohol and tobacco
Drugs
Certain healthcare/medical products
Dangerous substances
Real, virtual or counterfeit currency
Certain financial products/services
Real-money gambling
Adult products/services
Dating services
Multi-level marketing
Certain lending/debt-related services
Other regulated or restricted products/services
The exact restrictions depend on the current Meta/WhatsApp policies and applicable product functionality.
Important
Local licence ya government approval hone se automatically WhatsApp policy approval guarantee nahi hoti. Meta ki own policies bhi apply hoti hain.
14. 🚫 Illegal / Fraudulent Activity
Wampli ko use na karein for:
Fraud
Scam
Phishing
Fake investment schemes
Fake earning schemes
Identity theft
Financial deception
Illegal products
Criminal activity
Harmful activities
WhatsApp Business Services ka use criminal activity facilitate karne ke liye prohibited hai.
15. 🎭 Impersonation / Misrepresentation
Business ko kisi other company, brand, person ya organization ka impersonation nahi karna chahiye.
Avoid:
Fake brand identity
Fake customer-support identity
Misleading company name
Unauthorized brand representation
False affiliation claims
Business profile information accurate and current rakhein.
16. 🔐 Customer Data Privacy
Customer data ko responsibly handle karein.
Never unnecessarily request or share sensitive information such as:
Full payment card details
Financial account information
Sensitive personal identifiers
Customer data ko ek customer se doosre customer ke saath share/forward na karein.
Business ko applicable privacy laws ke according appropriate privacy notice, consent and data-handling practices maintain karni chahiye.
17. 📋 Keep Opt-In Records
Business ko appropriate records maintain karne chahiye.
Recommended information:
Record
Example
Customer
Rahul Sharma
Phone
+91 XXXXX XXXXX
Opt-in source
Website
Opt-in date
22/09/2026
Category
Order + Offers
Status
Active
Opt-out
No
Ye records compliance investigation ya customer dispute ke time useful ho sakte hain.
18. 🛒 Commerce / Catalog
Agar business WhatsApp catalog ya commerce functionality use karta hai, to applicable Meta Commerce Policy aur WhatsApp requirements bhi follow karni hongi.
Business apni:
Product information
Pricing
Sales terms
Privacy information
Taxes
Fulfilment
Customer transactions
ke liye responsible hai.
19. 🔗 Third-Party Integrations
Wampli ko Meta, WhatsApp, Google, AI providers, payment providers, CRM systems aur other services ke saath integrate kiya ja sakta hai.
Integration use karte waqt:
Required permissions hi grant karein
API keys secure rakhein
Access tokens share na karein
Unauthorized integrations avoid karein
Third-party policy requirements follow karein
20. 🔑 API Security
Kabhi bhi publicly share na karein:
API Key
Access Token
Meta Token
Webhook Secret
Wampli Password
Admin Credentials
Agar credential leak ho jaye:
Immediately revoke/rotate the credential.
21. 📈 Bulk Campaign Best Practices
Bulk campaign chalane se pehle:
Step 1
Valid opt-in contacts filter karein.
Step 2
Unsubscribed/blocked customers remove karein.
Step 3
Correct approved template select karein.
Step 4
Audience relevance check karein.
Step 5
Message preview karein.
Step 6
Campaign volume responsibly manage karein.
Step 7
Customer feedback and campaign quality monitor karein.
22. ❌ Bulk Messaging Ka Matlab Spam Nahi
Wampli mein campaign/bulk messaging feature available hona iska matlab ye nahi hai ki:
“Kisi bhi number ko unlimited promotional messages bhej sakte hain.”
Bulk campaign ka use permission-based business communication ke liye karein.
23. ⚠️ Same Message to Everyone
Same message ko large audience ko blindly send karne ke bajay relevant segmentation use karein.
Example:
Segment A
Existing customers
Segment B
New leads
Segment C
Customers interested in Product A
Segment D
Customers who requested an offer
Relevant audience ko relevant communication bhejna better practice hai.
24. 📱 WhatsApp Business App + API
WhatsApp Business App aur WhatsApp Business Platform/API ka availability/setup Meta ke supported configuration aur account eligibility par depend karta hai.
Agar Wampli aapke account ke liye supported coexistence functionality provide karta hai, to uska use applicable Meta requirements ke according karein.
Coexistence ko spam ya enforcement bypass karne ke liye use nahi kiya ja sakta.
25. 🚫 Enforcement Bypass Na Karein
Agar Meta ne account/number ko restrict kiya hai, to:
❌ Restriction bypass karne ke liye fake identity use na karein.
❌ Unauthorized number rotation na karein.
❌ Same prohibited campaign ko naye accounts se repeatedly run na karein.
❌ Meta enforcement mechanisms ko circumvent karne ki koshish na karein.
Agar enforcement incorrect lagta hai, applicable Meta appeal/review process use karein.
Meta policy violations ke basis par access restrict/remove kar sakta hai.
26. 🏛️ Political & Government Use
Current WhatsApp Business Policy ke according, political parties, politicians, political candidates aur political campaigns ke use par restrictions/prohibitions apply hoti hain.
Government-related use bhi specific requirements ke subject ho sakta hai.
Isliye Wampli ko political campaigning ya restricted political messaging ke liye use karne se pehle applicable Meta policy verify karna mandatory hai.
27. 👨💻 Human Support / Escalation
Automated bot ke saath customer ko reasonable support path available hona chahiye where applicable.
Examples:
Bot → Human Agent
Bot → Phone Support
Bot → Email Support
Bot → Website Support
Customer ko completely automated loop mein unnecessarily trap na karein.
28. 🧪 Before Campaign — 10-Point Checklist
Campaign launch karne se pehle:
☑ Customer ne WhatsApp communication ke liye permission di?
☑ Business name clearly disclosed hai?
☑ Message relevant hai?
☑ Correct approved template use ho raha hai?
☑ Template ka actual purpose match kar raha hai?
☑ Customer ne opt-out nahi kiya?
☑ Audience prohibited/restricted category se related nahi hai?
☑ Message misleading nahi hai?
☑ Customer data properly protected hai?
☑ Campaign Meta/WhatsApp requirements ke according hai?
Agar kisi answer ka clear answer “No” hai:
Campaign ko pause karke review karein.
29. 🚨 If WhatsApp Account Gets Restricted
Agar account restrict/suspend ho:
Immediately:
Campaign stop karein.
Recent campaigns review karein.
Opt-in source check karein.
Complaints/blocks review karein.
Templates review karein.
Business category check karein.
Meta Business/WhatsApp account status check karein.
Applicable Meta appeal/review process follow karein.
Wampli technical guidance de sakta hai, lekin:
Wampli Meta ke enforcement decision ko reverse nahi kar sakta aur account restoration guarantee nahi karta.
30. 🟢 Safe Communication Formula
PERMISSION
Customer ne allow kiya?
↓
RELEVANCE
Message relevant hai?
↓
EXPECTATION
Customer ko pata tha ki aise messages aa sakte hain?
↓
QUALITY
Message useful aur professional hai?
↓
FREQUENCY
Unnecessary repetition nahi hai?
↓
OPT-OUT
Customer ki stop request respect ho rahi hai?
↓
POLICY
WhatsApp/Meta policy requirements satisfy ho rahi hain?
✅ THEN SEND
31. ❌ Do Not Use These Practices
Never use Wampli for:
Purchased WhatsApp databases
Scraped phone numbers
Random promotional messaging
Spam
Fake offers
Fake discounts
Phishing
Scams
Fraud
Illegal products
Prohibited businesses
Impersonation
Unauthorized data sharing
Restriction bypass
Customer opt-out ke baad promotional messaging
32. 📌 Final Rule
WhatsApp API ko is principle ke saath use karein:
“Right customer + valid permission + relevant message + correct timing + policy compliance.”
WhatsApp ko sirf message sending tool nahi, balki permission-based customer communication channel samjhein.
⚠️ Important Disclaimer
This guide is provided by Wampli for general operational and compliance guidance.
It does not replace the official policies, terms, documentation, or enforcement decisions of Meta/WhatsApp.
Meta may change its:
Policies
Messaging requirements
Template rules
Quality systems
Messaging limits
Business eligibility
Restricted categories
Enforcement mechanisms
Pricing
at any time.
Businesses must comply with the current applicable Meta/WhatsApp policies in addition to applicable Indian and other relevant laws.
No Wampli feature, support service, setup service, or campaign configuration guarantees that a WhatsApp account or phone number will never be restricted, suspended, or terminated.
📞 Wampli Support
VNS Tech Services Pvt. Ltd.
Email: support@yourdigitalsolution.in
Phone: +91 9235588177
Website: wampli.yourdigitalsolution.in
Wampli — WhatsApp Business Communication Platform